http://culturebase.org/home/thailand/MAF05/viewpage.php?menu_item=A_MAF_2005_home

MAF as an ideal stage for cultural exchange
Because of their institutional character, museums often lend an ‘aura’ and ‘artistic status’ to everything they show. By contrast, MAF is adaptive, artistic, free.. MAF show artworks in contemporary social spaces, allowing local public to enjoy the interaction of an artistic happening, thus eliminating the usual distance between visitors and artworks. Our public is constantly in the middle of an event: the exhibition halls are transformed by installations and presentations which, together with artists-meetings, the screenings and the performances, create a total experience. The content of the festival is meant to provoke thought; in its informal format the festival is attractive for art enthusiasts as well as for those interested in communication, IT, cinema, design, and music.